KIM VERNON HAS 20 YEARS OF EXPERIENCE IN GLOBAL MARKETING AND BRANDING FOR LIFESTYLE, FASHION, BEAUTY AND HOME PRODUCTS IN THE DESIGNER SEGMENT.  DURING THOSE YEARS, SHE ROSE TO EXECUTIVE VICE PRESIDENT OF CALVIN KLEIN, INC. AND MEMBER OF PARENT COMPANY PHILLIPS VAN-HEUSEN MANAGEMENT GROUP.  

 

WHILE AT CALVIN KLEIN, INC., VERNON WAS A LEADER AND CONTRIBUTOR IN ALL BUSINESS INITIATIVES THAT POSITIVELY IMPACTED THE PVH CORPORATE EARNINGS: PVH STOCK ROSE FROM $14 TO TODAY'S MID-$50'S.  LEADING A GLOBAL MARKETING TEAM OF 70 EMPLOYEES, OPERATING IN FOUR COUNTRIES, VERNON PLAYED A STRONG ROLE IN DEFINING THE MESSAGE TO THE CONSUMER, TRADE, AND EVEN WALL STREET.

 

WORKING WITH OVER 35 LICENSEES, SHE DESIGNED ADVERTISING CAMPAIGNS, CONSUMER EVENTS OF EVERY SCALE, AS WELL AS THE IDENTITY OF ALL PRODUCTS ON THE MARKET.   UTILIZING THE RESOURCES OF AN IN-HOUSE ADVERTISING AGENCY WITH ANNUAL BILLINGS OVER $42M AND TOP INDUSTRY TALENT, SOME OF THE MOST MEMORABLE AND ICONIC CAMPAIGNS IN DESIGNER BRAND HISTORY WERE CREATED -- FROM MARKY MARK AND KATE MOSS TO CK ONE AND EUPHORIA FRAGRANCE, AS WELL AS NUMEROUS JEANS CAMPAIGNS THAT HAVE BEEN WRITTEN ABOUT TIME AND TIME AGAIN.  SHE AND HER TEAM REJUVENATED THE OUTDOOR MARKET WITH SEXY IMAGES ON BUSES AND AIRPLANE BANNERS THAT ARE NOW COMMONPLACE.